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Click on project thumbnail for a larger view and project description. |
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Corporate Brochure Grizzard Agency Drawing on the metaphor of mountain climbing to describe the challenges faced by top fundraising professionals across America, this corporate brochure positioned Grizzard as the company uniquely qualified to get them to the top. Design captured several "Addy" awards, including Best of Show. |
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Business-to-business Web site Grizzard Agency Full-featured site captures the spirit of the popular "climbing" theme. The Shepherd Group worked with department heads to develop content that showcases the company's creative talents, as well as its leadership and knowledge of industry issues. http://www.grizzard.com |
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Consumer Web site COMO Sport Digital, multi-view presentations of men's and women's collections highlighted The Shepherd Group's Web site for Italian-inspired apparel company COMO Sport. The site looked at the brand from a number of different perspectives, and also included customized search capability, enabling customers to find the retailer closest to them. http://www.comosport.com |
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Corporate Identity System Grizzard Communications Group Elements of a new corporate identity program developed by The Shepherd Group. Firm created a comprehensive graphics framework, including manuals, to give the long-established company a cohesive, consistent presentation of the umbrella brand and its many operating divisions. |
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Customer Service Brochure W. Simmons Mattress Customer brochure for one of Southern California's top mattress retailers. Unlike most price-oriented sales materials used by the competition, this brochure positioned the brand not as a mattress company, but a sleep expert. |
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Trade Show Promotion COMO Sport Trade show graphic announcing major show promotion. Seal served as thematic link between all promotional executions at the event. |
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Retail Marketing Kit COMO Sport To enhance marketing programs at the store level, The Shepherd Group designed a full retail marketing package for COMO Sport buyers. Elements such as the postcard shown were included on CD-ROM. |
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Packaging COMO Sport Design for innovative new khaki pant introduced by COMO Sport. The Shepherd Group developed the brand identity by leveraging the product's strong performance and versatility attributes. |
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Advertising COMO Sport Signature ad for COMO Sport reinforced brand's exclusive position, while also subtly communicating a shift in values towards business-appropriate dress. Campaign appeared in leading fashion and trade magazines. |
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Direct Marketing Promotion COMO Sport A sample of the direct mail piece enticing senior merchandise buyers to pre-book appointments for the industry's biggest trade show. Inside included a key to qualify them for a chance to win a new Vespa™ motorscooter. |
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Professional Services Marketing Anderholt, Bonnheim & Casden Uniquely-sized corporate capabilities brochure for respected law firm. The Shepherd Group developed historical motif to emphasize the partners' deep ties to the community. |
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Cause-Related Event Marketing Coho Cafe Special event invitations designed around a cause-related campaign created by The Shepherd Group. Guests were invited to grand opening of seafood-themed restaurant, which announced a major financial pledge in support of Western Washington's largest salmon hatchery. Launch campaign included direct mail and extensive publicity. |
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