Seeking to expand its market from golf to luxury sportswear, COMO Sport hired The Shepherd Group to re-position the apparel company. The cornerstone of the campaign focused on in-store merchandising, highlighted by a major co-branding initiative with the legendary Italian motorscooter brand, Vespa. Buyers received full turn-key promotional packages, including everything from advertising slicks, to direct mail pieces, press materials and point-of-sale. Click here to download the full case study in PDF format and learn more about the campaign and how it supported the broader re-positioning strategy. Practice Areas/Client Experience To ensure proficiency in a specific field, The Shepherd Group clusters its client portfolio in several distinct practice areas. This enables practitioners to monitor latest industry trends, operational and regulatory issues that affect a specific group of clients. The following is a categorical roster of client experience among firm principals. Apparel COMO Sport Financial Services Bank of America Pacific Western Bank Valley Independent Bank Foodservice/Restaurants American Seafoods Emerald Seafoods Coho Cafe Kentucky Fried Chicken McDonald’s Healthcare Desert Healthcare District Desert Orthopedic Center Eisenhower Medical Center Humana Hospital Media/Marketing/Consulting Ackerley Communications Digital Kitchen Grizzard Communications Group Ogilvy Mather Washington Law & Politics Nonprofit American Tinnitus Association The David & Lucile Packard    Foundation The Salvation Army    Chicago    Cleveland    San Diego Rescue Missions    Portland    Rochester, NY    Columbus, Ohio   Real Estate/Development Birtcher Group Century 21 Homes Fisher Properties KSL Real Estate Lennar Homes Medalist Developers Quadrant Corporation Whiteco Residential Retail Ben Bridge Jewelers Club Car Golf Cars The Gardens on El Paseo W. Simmons Mattress Tourism/Transportation Alaska Airlines British Airways Embassy Suites Sea-Land Services Westin Hotels Technology AT&T Wireless Helix Data Processing    Consultants Wireless2Web Utilities/Local Services Imperial Irrigation District Waste Management Sports/Events Bob Hope Chrysler Classic Iditarod Sled Dog Race NCAA Men’s Basketball    Championship Palm Desert Golf Cart    Parade Washington State Air Fair