Founded in 1992, The Shepherd Group opened its doors with a marketing campaign for a hotel grand opening in Seattle. Since then, the four-person agency has expanded the scope of its work, as well as its geographical reach, with the opening of a pair of offices in southern California. Today, the firm works with clients from all over the nation, in many fields, including corporate and not-for-profit organizations. Billings have grown ten-fold over that period, as has the firm’s reputation for consistently producing outstanding marketing communications. Its work has been cited by the American Advertising Federation, the Public Relations Society of America, as well as local/regional industry groups. The Shepherd Group offers a keen understanding of organizational and corporate image, and the factors that influence it. Account teams use hard-earned knowledge and experience within a particular industry to develop strategic communications solutions that move opinion in a way that supports a larger business objective. Meanwhile, a series of metrics are established up front, allowing both client and agency to gauge outcomes and adjust campaign programming accordingly.